luigi's / Branding / 2026

Luigi’s Film Lab is an emerging project dedicated to developing and scanning analog film rolls, currently taking shape as a spontaneous and passionate initiative. I was responsible for the creative direction, visual identity, branding, and logo design, giving visual form to its core values. Founded by Lino Luigi Faglia, an Italian-Dutch young engineer and designer, the lab is still defining its roots but is entirely driven by a deep curiosity and love for the analog medium.

At its core, Luigi’s is envisioned as much more than a technical processing space. It is built to be a true community of friends and enthusiasts who share a passion for photography and film culture. Centered around the Italian ritual of sharing a coffee, it serves as an open meeting point to talk, exchange advice, and create genuine connections. Operating from the ground up on a small and personal scale, it offers a relaxed environment where anyone can simply drop by, develop their rolls, and enjoy the love for film.