Sexting Coercion / Social Campaign / 2025

Developed within the We Say Stop campaign against gender-based violence at Politecnico di Milano, Sexting Coercion addresses a form of psychological pressure that often goes unnoticed. The project exposes the mechanisms of manipulation and forced consent in digital interactions, challenging their normalization and promoting the right to refuse without guilt or fear.

The campaign was built on thorough research into both the phenomenon and its target audience, resulting in an integrated visual communication system. It includes posters and their kinetic versions, a motion graphic video, an informational booklet, an Instagram channel, a podcast, and additional materials such as stickers. Through cohesive visual identity and branding, the project fosters awareness, reflection, and open dialogue on consent and respect in digital spaces.